Megan Goodwin is a creative entrepreneur who evangelises about the potential of technology to empower, not silo humanity.
Her Story
Megan has worked at the cross section between psychology, technology, gaming and media for 20 years.
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Megan is a seasoned professional who has overseen the launch of over 70 products globally, generated revenues in excess of $400 million and received 11 industry awards. Whether a start-up or global conglomerate, she has been drafted in to help with a wide range of skills that span strategic gap analysis and business modelling, to high level negotiation and product creation.
She started her career in the incubated internet businesses at News International at the beginning of the digital revolution. Megan was then headhunted to spearhead the digital development of ‘Who Wants To Be A Millionaire’, her award-winning games went live in 60 countries. She then leveraged this experience to raise seed funding to set up her own digital innovation business that created apps and games for some of the world’s biggest TV brands like Agatha Christie, Deal of no deal, Strictly come dancing, Big Brother, Mastermind etc.. she continued to win awards for her ventures; Best game for Agatha Christie (web awards) and Viva Tech Innovation Award to name a few.
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Inspired by her recent experience as a board advisor she has launched the vision which provides advisory boards powered by world-class diverse thinking experts to unlock new growth for businesses.
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If you want even more detail...
Beginning her career in 1998, at the outset of digital media, Megan’s first role involved working on intranet and internet software for a database company. Then in 1999, as the digital age began to unfold, a bold move in to experimental marketing followed where she forged her early career working for News International’s several internet companies. Establishing e-commerce partnerships with blue chip companies such as Marks and Spencer, Tesco, Asda and Comet, Megan’s talent in this new digital field did not go unnoticed and, despite her young age, by 2000 she was headhunted by Express Newspapers to run their online marketing strategy.
Megan’s background in web 1.0 and her Psychology major meant that in 2001 Megan was drafted in to lead the international business development and marketing strategies for ‘Who Wants To Be A Millionaire?’, across Internet, interactive DVD, and in-flight. With her technology and marketing credentials, she was also responsible for all in-house development of online games and built a highly skilled in-house technical team. Through the launch of premium text-to-enter, pay-to-play, micro-transactions, and play-along, Megan was one of the first to identify the mass appeal of games as entertainment. As a spearhead for digital media, Megan released numerous award-winning transactional digital games, produced in over 10 languages, around the world. Firmly establishing herself as a trailblazer for enhancement and engagement around TV programmes, Megan was appointed as Celador’s Head of Brand Management in 2004 and in less than a year had secured the ancillary rights to 10 highly sought-after TV shows.
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Since her time at Celador, Megan has not only established IRM but has also been a digital strategy advisor to some of the most notable international media companies including BBC Worldwide and Fox Television advising on some of the world’s best-known TV series. A frequent speaker and panel expert Megan can also be found appearing at various international broadcast and legal conferences (including MIP, Bafta, Brand Licensing show, etc).
